Product & growth consultant

I turn product uncertainty into growth.

Discovery that ends in a decision. A prototype in front of real users in days. Growth by design, not luck.

Let's talk about your product See what I've built

Worked with

QA GroupGSKonAudienceCloud TechnologiesBitnoiseInklusion Digital

Track record

Seven years of products that shipped, grew, and kept their users — across AdTech, HR, e-learning and edtech.

~40x revenuenext-gen AI ad platform (AdTech)~40% conversionAI audiences data tool52% → 82% sprint predictabilityB2B e-learning platformNPS 70HR SaaS for software houses80% positive users, ~10% sales liftedtech diagnostics platform4 buyer segments sizedsports-camp booking SaaSMVP vibe-coded & validatedGTM lead-qual tool (AdTech)

How I work

Process still matters.

Discovery, validation, delivery — the fundamentals don't go out of style. Mine end in a decision: a clear go / no-go, not a 40-page report.

Teamwork matters more than ever.

Great products come from aligned people, not lone heroes. I keep Sales, Marketing, C-suite and Delivery pulling in the same direction.

AI is the accelerator.

It's how I make prototyping and go-to-market faster — without cutting the corners that count.

How I can help

Building & consulting

01 · PRODUCT DISCOVERY & VALIDATION

Is this the right thing to build?

Have an idea and you're not sure it's the right one to build? I run proper discovery: customer journeys, Opportunity Solution Trees, qual and quant analysis. When the problem calls for it, I bring in a UX researcher and business analysts. AI gets me through research and synthesis in a fraction of the time. You get a clear go / no-go and a scoped MVP, not weeks of debate.

Validate my idea

02 · RAPID PROTOTYPING & MVP

Something real, live in days.

You don't need another deck. You need something real in front of users. I build the MVP myself: Claude Code, Cowork and GCP on the engineering side, Stitch and Claude for design and rapid validation. When the POC calls for it, I design the architecture with my CTO. A working product goes live in days, and the team builds on what we actually learned. Speed to signal, without skipping the thinking.

Build my MVP

03 · GROWTH & DELIVERY

Now make it grow.

Your product works. Now it needs to grow. I stabilize the habit loop, the reason users keep coming back, and build the growth and GTM strategy with your sales team from a product perspective: retention, activation, monetization, experimentation. On my last platform: ~40× revenue growth and ~40% conversion. By design, not luck.

Scale what works

Let's talk about your product

Portfolio

Selected work

Case 01 — AdTech / data

Scaling an AI platform for advertisers

Group Product Manager, 2025. B2B + B2C. Team of 6.

Problem

An AdTech company had a next-gen AI platform for advertisers, media buyers and planners — but revenue was marginal and adoption uncertain. We needed to prove it actually drives value.

What I did

It started with talking to our actual users: marketing agencies. Discovery showed where the real value was, so we built the product around their habit loop, the reason to come back every week. I wrapped the commercial side around it — pricing strategy, communication, the processes sales and marketing run on. And I built alignment with our partners: two products shipped strategically under a shared brand, with a global e-commerce marketplace and a leading DSP. That moved adoption. And adoption moved conversion.

Result

~0x

revenue growth

~0%

conversion / adoption

products shipped and adopted

strategic partnerships live

"Love seeing the segments/elements that make up the segment to confirm that we're hitting the right target audience for the brand!"

— agency client, on the AI audiences tool

Case 02 — AdTech

From idea to validated MVP, solo and AI-native

Co-founder / Product Manager, 2026-now.

Problem

GTM and sales teams in AdTech waste time on manual research and lead qualification. Hypothesis: this can be automated with an AI platform. The question was whether to invest before building a full team and product.

What I did

Ran the whole loop myself, AI-native: discovery, building, validating. More than 50 conversations about the GTM process shaped the problem, and two pivots later the signal was clear. Vibe-coded the MVP architecture and interface (Claude Code, GCP) and tested it with first users. After positive feedback and measurements, hired a CTO and continued product development.

Result

Days

from idea to working MVP

GTM conversations behind the product

pivots on the way to signal

CTO

hired after positive signal

"This is exactly the tool I needed a year ago, when I was trying to build our first lead base myself."

— Head of Sales at a startup, first user

Case 03 — travel-tech / edtech

Product & market discovery for a sports-camp booking platform

Product consultant — discovery and strategy.

Problem

A company had a working camp-management and booking SaaS, but it was built for a single operator of kids' sports camps. Two questions: is there a real market beyond that first client, and should they rebuild the whole system or go to market fast with what they already have?

What I did

Ran full product and market discovery. Sized the market across four buyer segments — roughly 3,000 SME travel operators, 16,000 sports clubs, 300 niche kite/ski schools, and 2,500 yoga/fitness studios — with the core pain for each. Ran teardowns of three incumbent competitors — pricing, positioning, gaps. Assessed the current product's strengths and weaknesses, then mapped rollout scenarios with effort estimates and risks.

Result

buyer segments sized

competitors torn down

1 season

pilot instead of 1-year rebuild

"Despite the not-so-optimistic outcome of the meeting, a huge thank you for such great preparation. It finally feels like someone actually knows what they're talking about because they really did their research."

— client, after the go / no-go recommendation

Also shipped

HR SaaS

For software houses and agencies.

NPS 0

British e-learning

Sprint predictability.

0% → 0%

German edtech

For students and teachers.

0% positive · ~0% sales lift

About

My story

Before product — before engineering, even — I was an athlete: competitive volleyball and swimming. That's where I learned that results don't come from wishing for them. You train, you measure, you show up, and you love the win.

I'm a doer. I try things; some work, some don't. I think, take the lesson, and go again. That's how I got hooked on every sport I love, and on life itself.

Same story in work: production engineer at a global pharmaceutical company, then Head of Product, then co-founder, always chasing the same question — how do you turn a rough idea into something people actually use? These days AI gets me to a prototype quickly; process and people turn it into the right product. The craft didn't change. The speed did.

Off the laptop

01Ex-professional volleyball player
0215× Polish junior record holder — 50 m freestyle sprint
03Solo mountain hiker, working through the Crown of Polish Mountains peak by peak
04First sailing miles logged: Croatia → Italy → Sicily → Malta
05Founder of a run & business networking club in Warsaw
06Formula 1 and tennis fan — catching Iga Świątek and Max Verstappen at the big events

Luiza in volleyball kit at a Poznań tournament

Luiza at the Hungaroring Formula 1 weekend

Luiza climbing the mast of a sailing yacht in a marina

Certificates

AI Product Heroes 2 (with distinction) · Reforge Growth Foundation · IBM Product Manager · PMI GenAI for PMs · Scrum Master PSM1 · AgilePM Foundation · Change Management Foundation

AI Product Heroes 2 (with distinction)Reforge Growth FoundationIBM Product ManagerPMI GenAI for PMsScrum Master PSM1AgilePM FoundationChange Management Foundation

Communities & actions

Where I show up

I like to make things happen and share them with people: communities I co-run, stages I speak on, a run club I started. It keeps everything moving forward, at work and off it.

Voices

What people say

"As a Product Owner, Luiza is unparalleled — she ensures that each phase of a project, from discovery to launch, flows smoothly without unnecessary delays. She has a remarkable talent for analyzing complex problems and presenting clear solutions that deliver immediate value."

— Kaja Długosz, Bitnoise

"I worked with Luiza where she was a Scrum Master for 3 of our Agile teams. Luiza was an exceptional team player and a skilled facilitator who always brought positivity and joy to our meetings. Her keen eye for Product was always visible and appreciated. Luiza is a professional whom everyone wishes to have on their team."

— Dan Carrera, Former colleague, e-learning

"One of Luiza's most impressive qualities is her ability to communicate effectively with both technical and non-technical stakeholders, which isn't that common. She has a keen understanding of market trends and business needs, and she consistently aligns project goals with the overall objectives of the organisation."

— Developer, Bitnoise

"She demonstrated a strong understanding of both client and user needs and always kept the big picture in focus. I highly recommend Luiza for her focus, decisiveness, and dedication to delivering value for users while aligning with business strategy."

— Janina Weiss, Inklusion Digital

"Luiza is totally focused on the product and makes data-driven decisions, always looking for the best solutions based on facts. She is great at communicating with different types of people, and she overviews every detail of the project, making sure everything is on track. I appreciate her clear, direct, and respectful communication style."

— Lukas Berger, Founder, Inklusion Digital

Try it live

Describe your product idea in one sentence.

I'll hand you back a first discovery step you can actually run this week.

* Your idea stays yours — nothing you type here is stored or read by anyone.

Contact

Let's work together

Based in Poland, working worldwide.

Got a product you're wrestling with? Tell me about it. I read everything myself.

linkedin.com/in/luizakwiatek luizakwiatek@outlook.com +48 693 121 824